Let’s talk about Oatly

Oatly. The sustainable oat milk brand everyone’s heard of.

More times than I can count, I’ve referred to Oatly as an excellent example of brand marketing. And I still would. Though Oatly launched its product in Sweden in 1994, it took 22 years before it achieved mainstream success. And that success is almost entirely down to effective marketing combined with perfect timing (a growing demand for vegan products in Europe).